ODE TO ODDERO
( let‘s get this out of the way)
RULE:
You can‘t say BAROLO
without thinking ODDERO.
Like LeBron to Basketball, Mohamed to boxing and Elvis to rockn’roll, ODDERO is the legendary KING of Barolos. Beyond its name, spanning seven generations, lies an epic journey of innovation - an ode to world-renowned crus, as they exist today.
This is a journey of firsts— crafted by Oddero Poderi e Cantine, (ODDERO) the custodians of one of Langhe's oldest, most expansive, and treasured vineyards in Piedmont.
It was the ODDERO family who -144 years ago - were the 1st... to bottle their wines and add their name to it. and the 1st... Italian wine producers to export their red wines to the U.S., long before any of their peers.
Then In the 1920s, they took quality to the next level, and became the first to 'cru' — meticulously crafting individual parcels of soil distinguished by personality and allure - thus setting the landscape for larger estates to soon after copy.
They were the 1st ... to initiate the DOC certification, in 1966 affording Oddero Barolo the 1st to covet DOC classification, eventually ascending to DOCG in 1980.
And... since 2011 the ODDERO family were one of the 1st to convert to certified organic winemaking - a testimony to their unwavering commitment to excellence and sustainability.
So, in true legend of being 1st, you can imagine the experience you can expect to have when you 1st savor this 2019 ODDERO BAROLO.
From its vibrant red color to its charming notes of plum, wild strawberry, truffle, and cherries, you feel the mid-weight, remarkable persistence, and savory finish that make it a true masterpiece.
Seeped in history, technique and dedication, this ODDERO BAROLO 2019 is not about fancy labels or bespoke fads. It’s about the centuries-long pursuit of one dedicated family to creating a perpetually perfect wine. And this ODDERO Barolo 2019 is as close to perfection as it gets.
But the best way to appreciate the many accolades of this premier Barolo is to be the 1st, yourself - to taste and indulge in the #1, ODDERO 2019 .
After all...
Nothing ever tastes as good as the 1st.